Saturday, March 10, 2007

The "Cult of Che"

Despite the controversies, Guevara's status as a popular icon has continued throughout the world, leading commentators to speak of a global "cult of Che". A photograph of Guevara taken by photographer Alberto Korda has became one of the century's most ubiquitous images, and the portrait, transformed into a monochrome graphic, is, somewhat ironically, reproduced endlessly on a vast array of merchandise, such as T-shirts, posters, coffee mugs, and baseball caps largely for profit.

In Latin America, the perceived failures of the neo-liberal reforms of the 1990s intensified opposition to the Washington consensus, leading to a resurgence in support for many of Guevara’s political beliefs including Pan-Americanism, support for popular movements in the region, the nationalization of key industries and centralization of government. In Nicaragua, the Sandinistas, a group with ideological roots in Guevarism were re-elected to government after 16 years. Supporters wore Guevara T-Shirts during the 2006 victory celebrations. Bolivian president Evo Morales has paid many tributes to Guevara and installed a portrait of the Argentinian made from local coca leaves in his presidential suite. In 2006, Venezuelan president Hugo Chávez, who has been known to address audiences in a Che Guevara T-shirt, accompanied Fidel Castro on a tour of Guevara’s boyhood home in Córdoba, describing the experience as “a real honor”. Awaiting crowds of thousands responded with calls of “We feel it! Guevara is right with us!" Guevara’s daughter Aleida also transcribed an extensive interview with Chávez where he outlined his plans for “The New Latin America”, releasing the interview in book form. Guevara remains a key inspirational figure to the Colombian guerrilla movement, the FARC, and the Mexican Zapatista group.

In North America, Western Europe and many regions outside Latin America, the image had been likened to a global brand, long since shedding its ideological or political connotations, and the obsession with Guevara has been dismissed by some as merely "adolescent revolutionary romanticism". In the United States, a country often the focus of Guevara inspired protests in the hemisphere, his image was removed from a CD carrying case after significant public opposition which compared Guevara to Osama bin Laden and Adolf Hitler. Retail group Target Corporation issued a public apology for producing the item. American, Latin American and European writers, Jon Lee Anderson, Régis Debray, Jorge Castañeda and others contributed to demystify the image of Guevara via articles and biographies, which detailed his life and legacy in more unidealistic terms; and, in the case of Octavio Paz, was accompanied by a critical indictment of the Marxism espoused by many in the Latin American left. Political writer Paul Berman went further, asserting that the "modern-day cult of Che" obscures the work of dissidents and what he believes is a "tremendous social struggle" currently taking place in Cuba. Author Christopher Hitchens, a supporter of the Cuban revolution in the 1960s, summarised Guevara's legacy thus: "Che's iconic status was assured because he failed. His story was one of defeat and isolation, and that's why it is so seductive. Had he lived, the myth of Che would have long since died."

Disappearance from Cuba

In December 1964 Guevara traveled to New York City as the head of the Cuban delegation to speak at the UN (listen, requires RealPlayer; or read). He also appeared on the CBS Sunday news program Face the Nation, met with a gamut of individuals and groups including U.S. Senator Eugene McCarthy, several associates of Malcolm X, and Canadian radical Michelle Duclos, and dined at the home of the Rockefellers. On 17 December, he flew to Paris and from there embarked on a three-month international tour during which he visited the People's Republic of China, the United Arab Republic (Egypt), Algeria, Ghana, Guinea, Mali, Dahomey, Congo-Brazzaville and Tanzania, with stops in Ireland, Paris and Prague. He also visited Pyongyang and told the press that North Korea was a model to which revolutionary Cuba should aspire. In Algiers on 24 February 1965, he made what turned out to be his last public appearance on the international stage when he delivered a speech to the "Second Economic Seminar on Afro-Asian Solidarity" in which he declared, "There are no frontiers in this struggle to the death. We cannot remain indifferent in the face of what occurs in any part of the world. A victory for any country against imperialism is our victory, just as any country's defeat is our defeat." He then astonished his audience by proclaiming, "The socialist countries have the moral duty of liquidating their tacit complicity with the exploiting countries of the West." He proceeded to outline a number of measures which he said the communist-bloc countries should implement in order to accomplish this objective. He returned to Cuba on 14 March to a solemn reception by Fidel and Raúl Castro, Osvaldo Dorticós and Carlos Rafael Rodríguez at the Havana airport.

Two weeks later, Guevara dropped out of public life and then vanished altogether. His whereabouts were the great mystery of 1965 in Cuba, as he was generally regarded as second in power to Castro himself. His disappearance was variously attributed to the relative failure of the industrialization scheme he had advocated while minister of industry, to pressure exerted on Castro by Soviet officials disapproving of Guevara's pro-Chinese Communist bent as the Sino-Soviet split grew more pronounced, and to serious differences between Guevara and the Cuban leadership regarding Cuba's economic development and ideological line. Following the Cuban Missile Crisis and what he perceived as a Soviet betrayal of Cuba when Khrushchev agreed to withdraw the missiles from Cuban territory without consulting Castro, Guevara had grown increasingly skeptical of the Soviet Union. As revealed in his last speech in Algiers, he had come to view the Northern Hemisphere, led by the U.S. in the West and the Soviet Union in the East, as the exploiter of the Southern Hemisphere. He strongly supported Communist North Vietnam and the Viet Cong in the Vietnam War, and urged the peoples of other developing countries to take up arms and create "many Vietnams".


Guevara with members of his "reception committee" at Havana airport
(Havana - 14 March 1965)Pressed by international speculation regarding Guevara's fate, Castro stated on 16 June 1965, that the people would be informed about Guevara when Guevara himself wished to let them know. Numerous rumors about his disappearance spread both inside and outside Cuba. On 3 October of that year, Castro revealed an undated letter purportedly written to him by Guevara some months earlier in which Guevara reaffirmed his enduring solidarity with the Cuban Revolution but declared his intention to leave Cuba to fight abroad for the cause of the revolution. He explained that "Other nations of the world summon my modest efforts," and that he had therefore decided to go and fight as a guerrilla "on new battlefields". In the letter Guevara announced his resignation from all his positions in the government, in the party, and in the Army, and renounced his Cuban citizenship, which had been granted to him in 1959 in recognition of his efforts on behalf of the revolution.

During an interview with four foreign correspondents on 1 November, Castro remarked that he knew where Guevara was but would not disclose his location, and added, denying reports that his former comrade-in-arms was dead, that "he is in the best of health." Despite Castro's assurances, Guevara's fate remained a mystery at the end of 1965 and his movements and whereabouts continued to be a closely held secret for the next two years.